Communications at Coast Mountain College oversees areas that include:

  • Media and public relations
  • Communications
  • Institutional marketing and advertising
  • Social media
  • Web design and content curation
  • Event promotion 

The department is also responsible for assisting and guiding production of institutional materials, including the CMTN viewbook, physical assets and community reports to align with the visual identity of the College. View our publications and promotions.

External organizations are asked to contact the Communications department to connect with Coast Mountain College faculty and staff experts.

Communications Department
Waap Sginiis (House of Jackpine)
Terrace Campus

Sarah bioSarah Zimmerman
Executive Director of Communications and Public Relations 

Office: 250.635.6511 Ext. 5494
Cell: 250.641.2206

Sarah is the Executive Director of Commuinications for Coast Mountain College overseeing the Communications, Public Relations and Marketing functions of the college. She oversees both internal and external communications and her work in public relations supports a strategic communications process that works to build mutually beneficial relationships between CMTN and our public audience. Sarah is an Accredited Public Relations practitioner and earned her professional designation through the Canadian Public Relations Society.

Sarah is the primary media contact for Coast Mountain College and works with media outlets to inform the public of Coast Mountain College’s mission, policies and practices in a positive, consistent and credible voice. She coordinates directly with various CMTN staff, students and departments to produce news and features in mass media and maintains relationships with media and media partners. 

Sarah provides creative direction to the overall strategies of Coast Mountain College’s visions, objectives, visual identity and brand promise. This aligns with the leadership she provides to the Communications Department.

Sarah has spent her career working as a journalist turned public relations practitioner. A self-proclaimed ‘volunteer-holic’, she devotes much of her free time to organizations that support amateur sport, recreation, economic development and the arts.

Jessica bioJessica Hogg
Marketing & Communications Coordinator

250.635.6511 Ext. 5470

Jessica is responsible for the coordination, development and distribution of CMTN’s print, digital, web and social media marketing media production. She supports both the marketing and communications strategies for all programs, departments and events as she monitors and provides guidance regarding integrity and the evolution of the CMTN brand. 

Providing copy editing, content creation, creative direction and strategic planning on media and marketing campaigns, Jessica identifies opportunities, explores requests and suggestions. She develops well-written and researched content for the CMTN website and for various external-facing documents and initiatives.

Jessica supports and supervises the Communications Department’s strategic objective to develop, implement and evaluate a wide range of marketing and communications initiatives. She collaborates with departments and committees to maintain a responsible approach to brand guardianship and provides guidance to manage brand standards for digital, print, broadcast and physical assets of the College.

Jessica’s career spans two decades in marketing, communications and event coordination in the entrepreneurship, education and non-profit sectors.

Tracy bioTracy Salem
Web Designer

250.635.6511 Ext. 5405

Tracy focuses on the user experience of our website. As our web designer, she collaborates with other CMTN departments and campuses as she works to keep the website user experience smooth. She consistently reviews the website for errors, glitches and outdated or misinformation and meticulously ensures that video, image and written content supports CMTN’s brand promise.

Tracy works with the Communications Department to implement marketing campaigns, newsroom items, events, creative content, news bulletins, and various other communication-related initiatives on the website.

She designs content layout and provides editing support to internal stakeholders and web users. She researches best web-based practices and platforms and liaisons with external contractors who support design elements of the website. She implements graphics, videos and photography throughout the website to support the brand integrity of CMTN.

Tracy has over two decades of experience working in post-secondary education in web content management and design.

Natalia Balcerzak
Marketing Communications Officer 


Tara Robinson
Graphic Designer

250.635.6511 Ext. 5416