Rural Challenges in Marketing

During this exciting field study, play an active role in marketing local businesses and non-profit organizations in the Bulkley Valley area.  Get out of the classroom to perform research and assist local organizations in designing a marketing strategy that meets the need of their customers.

Through these community-based projects, Coast Mountain College will connect you with the practical challenges of local marketing initiatives.

As consumer, media, and technology evolve, the need for innovative and strategic marketers grows. This is your opportunity to apply the fundamentals of marketing with real-world experience using the latest technology like drones, video editing software and AI, while enjoying rural landscapes of our region

Additional fees for this field school include all travel/transportation and overnight accommodations when required.

For more information or to request Permission of Instructors to register, please contact Anna Sterankova to arrange an interview. Limited seats are available. 

Course | 3 credits:

Instructor

Admission requirements

In some cases, pre-requisites may be waived. POI form is required for all applicants.
Seats are limited.

Register now!

Dates and locations

Smithers campus: February 21- March 1, 2025

Program fees

Domestic  Domestic  International
 Field trip fee $50.00 $50.00
 MARK 150 $332.04  $1334.73
 Student Union fees $46.64 $46.64
 Total $428.68 $1,431.37

 

Non-refundable deposit due at registration: $110.00
Full tuition is due by Febuary 10, 2025 (10 business days before start date).

 


Photo gallery

Students and instructors from the Rural Marketing field school Three students explore a large garden of greens. Students sit around a table, preparing drones for a birds-eye view. Students stand around in front of the farm where the field school takes place, watching a flying drone. The marketing field school class stands in front of a rural business. The marketing field school class enjoys a hearty meal at their campsite. The marketing field school class stand ready to start the field school! The field school class stretches before starting their learning. Students interview a local farmer. Field school students gather around a fire pit to discuss. The students explore the campground they will be spending their field school in. Students feed the sheep on the farm they are touring. A student takes notes as they explore a field of crops.