Social media is a staple of modern life. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks of using different social media platforms to reach current and potential customers.

Upon completion of this module, the student will be able to:

1. Differentiate between traditional and entrepreneurial marketing.
2. Define marketing, advertising, and advertising media.
3. Explain how social media has changed promotion.
4. Describe the importance of social media for small businesses.
5. Identify benefits of using social media.
6. Explain major platforms’ use
7. Classify consumer and business products and create products that deliver value.
8. Explain and develop brand strategy and brand voice.
9. Create a social media marketing strategy.
10. Describe the benefits of social commerce.

This course is part of the Small Business Essentials Micro-Credential Certificate which is eligible for the StrongerBC future skills grant. In order to achieve the certificate, students must successfully complete at least 4 courses.